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Cinema Advertising is one of the innovative and captive mediums of recent age. Cinema advertising rates are one of the lowest among non mass media. While Cinema Advertising has been in place for almost 30 years in history of cinema advertising in India, it is the recent last few years when Cinema Advertising in India has become popular after the onset of Multiplex chains like PVR, Inox, Cinepolis, Carnival, DT, Wave etc.. Theatre advertising is popular not only among large advertisers but small budget advertisers as well. For advertising in rural markets in India single theatre screens are preferred locations. Through advertising in cinema brands can reach out to media dark places where other media vehicles do not reach. We provide Cinema Advertising solution in majorly 3000+ screens across India.
Cinema: A Unique Audience
Cinema reaches a young, hard-to-reach audience that other media cannot capture. The cinema audience is unique in that it is attentive, engaged, and comprised of highly desirable young, affluent, and well educated consumers who aren’t distracted by mobile devices, remote-controls, electronic media, or simply performing household activities away from broadcast media during commercial breaks.
Rates
The recent development in major Multiplex partners are Normal rates BB or Blockbuster rates and MBB or Mega Blockbuster rates depending on the star-cast and approx business a film is expected to make for its lifetime. They also depend on the City, location, Cinema Chain, type of cinema screen and number of seats. You can shortlist the State, City, Cinema Chain, location, screens and length of your campaign like 1,2, 4 or 13 weeks, so that we can get back to you with the best possible rates.
Options
Options for Cinema Advertising are Videos or Slides of 10seconds , 20 seconds or 30 upto 2 minutes.